Somewhen is a research and strategy studio that goes where the truth happens.
We started with a simple belief: you can’t understand people from behind a desk.
So we stepped out — into kitchens, shop floors, taxi rides, video calls. Anywhere the real story was playing out.
Find the messy, human truths that numbers alone can’t tell you.
We exist to do two things:
Turn them into action your business can take right now.
What we believe
Closeness creates clarity.
You don’t get strategic answers without understanding the real question.
Automation should free us up to dig deeper — not flatten everything into dashboards.
Human-led, AI-enabled.
Understanding customers isn’t a one-off project. We help brands to plan for tomorrow by building ongoing connections that last.
Research is never ‘done’.
We spend time in the environments where choices, frustrations and workarounds happen - not just in interview rooms.